This book tells the stories behind over ninety creative logos, offering readers valuable insights into how to create a successful logo. It introduces the processes behind making a logo - from the study of the brand and the designer's inspirations and concepts to final design decisions that include the choice of font, color and other elements - as well as some of the profound decisions that designers have made. Logo Decode is an inspiring guide for graphic designers who want to make great logos and for businesses that want to refresh their brands. --from back cover.